Fuel pricingThu · today
Regular → $3.219 −$0.10
Before
- Your price
- $3.319
- Margin/gal
- $0.21
After
- New price
- $3.219
- 4-hr volume
- +22%
Shell cut $0.15 · 7:14+$400 vs waiting
ApproveOverride
The price to set
Built for owners who do it all
The Brain
for Small Business.
Now serving coffee shopsNow serving coffee shops, restaurants, car washes, gyms, grocers, c-stores, self-storage.
Claim 01
Your POS records what already happened. We tell you what to do next.
Works alongside
Claim 02
Every decision comes with the math.
Open any recommendation. See the drivers. See what would happen if you didn't. Override with one tap and one reason — Opti learns.
Today's plan · 4:32pmRecommended
Add 1 cashier 4–6pm.
Expected wait drop: 2:40 → 0:55. Labor cost: +$28.
withoutwith opti
Why?
- +18%Forecast spike vs. typical Thursday (weather + payday)
- 3.4×Queue-time elasticity at peak vs. shoulder hour
- $186If you don't: walk-aways above tolerance
Claim 03
Not insights.
Decisions.
Every output is a move you can make today — the price to set, the order to place, the shift to add — each with the before, the after, and the math. Approve, override, or ignore.
Shelf pricingThu · today
Red Bull 16oz → $3.49 +5.3%
Before
- Shelf
- $3.29
- Case cost
- $48.20
After
- Shelf
- $3.49
- Margin held
- 32%
Reyes cost +5.3% today
The reprice to make
ForecastThu · today
Friday demand +18%
actual forecast
Tomorrow's demand
ReplenishmentThu · today
47 lines · 4 vendors
Red Bull 250ml4 cs
Marlboro Gold6 ct
Coca-Cola 20oz8 cs
Lay's Classic3 cs
2 SKUs below cover · reorder
This week's orders
StaffingThu · today
+1 cashier · 6–9pm
6a9a12p3p6p9p11p
MAR
TAY
ANA
6pm peak forecast +18%
Who works when
KPI impactThu · today
This month, per site
Margin
+$8.2k
Waste
−22%
Avg wait
−1:45
What it's worth
Seven industries · One brain
Pick the one that runs your day.
Live
The 2:14pm fuel war
C-Stores & Gas
Competitor across the street cut $0.15. Three of your customers already left.
Hourly fuel pricing, shelf pricing, replen, schedule. One upload, one plan.
Live
The 7am rush plan
Coffee Shops
Yesterday's prep, tomorrow's waste.
Hour-by-hour staffing and prep, every morning at 4am.
Live
The Friday pre-shift
Restaurants
Three menus, two GMs, one guess.
Prep sheets, schedules, and feature picks the team can run.
Live
The post-rain surge
Car Wash Chains
The rain stops. Your competitors are already running the promo.
Weather-aware staffing, dynamic upsell, post-rain capture.
Live
The Thursday produce order
Independent Grocers
Stone fruit shrink eats your week before you taste it.
Perishable forecasting, vendor PO, shelf-price plan — every morning.
Live
The Tuesday 7am Reformer
Gyms & Studios
Empty classes, churning members, hero instructors burning out.
Fill the class. Save the member. Pay the right instructor.
Live
The Sunday rent review
Self-Storage
RevPAU left on the table, one 10x10 at a time.
Daily rent recommendations, by unit type, by facility.
Don't see your industry?
We're growing fast. Tell us what you run — if there's enough demand, you're next.
One engine · Seven surfaces
One brain, every industry.
OptiSMB
The Brain
one engine
Coffee Shops
Live →
Restaurants
Live →
Car Wash Chains
Live →
Gyms & Studios
Live →
Independent Grocers
Live →
C-Stores & Gas
Live →
Self-Storage
Live →
One engine. Seven surfaces. Trained on the decisions every small operator already makes every day — just faster, more consistent, and explainable.
How it works
One upload. Today's plan.
You upload
Excel exports from your POS. Invoices in whatever shape they arrive (PDF, photo, email). Your supplier sheet. Your competitor scout if you have one.
No integration. No IT project. No “API in 6 weeks.”
POS_export.xlsx
Invoice_3421.pdf
Vendor_list.csv
comp_scout.jpg
Opti returns
Today's plan. This week's orders. Next week's schedule. The call list. The prep sheet. The price board.
Printable. Forwardable. Ready to apply today.
Morning plan · 4:30am
Thu · 05/27
- Open at 5:50am — Marcus
- Price drop: 87 unleaded → $3.219
- Reorder Red Bull 250ml — 4 cases
- +1 cashier 4–6pm shift
Printable · Forwardable
A day with OptiSMB
Four moments that run your day.
step 1
4:30am
Inbox · 4:32am1
opti@optiu.ai
Your plan for Thursday →
Other (3) · later today
The morning plan lands.
One page. Today's actions. Sitting in your inbox before you finish your first coffee.
step 2
Anytime today
RAIN STARTED · 2:14pm
Drop wash promo to $4
Pull 1 attendant from lot
Push SMS to 142 members
Re-ran in 4.2s
Something changes.
Weather shifts. A competitor moves. A no-show calls in. Opti re-runs in seconds and tells you what just changed and what to do.
step 3
End of day
plan actual
Actuals come in.
Opti compares today to plan. What hit. What missed. Tomorrow's plan already adjusting.
step 4
Friday
WEEK 21 · WIN
Margin +2.3pts on coffee
WEEK 21 · MISS
Sat staffing −1.4hr
Next week: change Sat opener
The week reviewed.
What worked. What didn't. The two things worth changing next week — with the math.
You stay in control
Three modes. You decide when each one turns on.
Mode 01
Recommend
You drive
Opti suggests. You approve every change.
Day 1 default.
Mode 02
Assisted
Opti drives small things
Opti acts on the small things. You see the summary.
Week 4 typical.
Mode 03
Autonomous
Opti drives loops
Opti runs the routine loops. You see only the exceptions.
Your call, any time.
Override any cell. With one reason. Opti listens for next time.
- Built for owner-operators
- Your data stays yours
- First 2 months 50% off
- Free sandbox to try first
- Works alongside your POS, not against it
Pick your industry.
Start in under 90 seconds.
OptiSMB is part of OptiU — the autonomous operating system for business.