The optimization backbone for retail
Your Retail
Decision Team.
Each runs the math behind a class of decisions, makes the call under your real constraints, and hands you a one-click-approvable action — pushed straight into your systems.
Gross margin
Inventory turns
Working capital
Service
The Decision Team · seven closers
Each is an optimization specialist with a job title you already know — running the math, making the call, and handing you the action.
PRICING
“I set every price to capture the most margin your demand will bear — and I never start a price war I can't win.”
Decisions it makes
- Set the everyday price for each SKU, by store zone and channel
- Open, deepen, hold, or end a markdown to clear stock by a target date
- Choose promo price points and mechanics — % off, BOGO, multi-buy, threshold
- Match or hold against a competitor's price move, within guardrails
Tracks: revenue · gross margin · contribution · price realization · stockout risk
Supports: Pricing & Revenue · Head of Pricing / Category Pricing
MERCH
“I decide what earns its place on the shelf — by store, by category — and what should make room for something better.”
Decisions it makes
- List a new SKU or delist a fading one, per store and category
- Set must-carry vs optional ranging by store cluster
- Reallocate shelf facings and space toward contribution-per-foot
- Rationalize the long tail to strip out complexity cost
Tracks: category contribution · sales per sq ft · assortment productivity
Supports: Merchandising / Category · Category & Assortment Managers
MARKETING
“I put every marketing dollar where it returns the most — and I never promote what the shelves can't supply.”
Decisions it makes
- Allocate and reallocate budget across campaigns, channels, and weeks
- Start, scale, throttle, or stop a campaign on live ROAS
- Gate spend on inventory coverage before a promotion launches
- Shift spend between channels — search, social, email, in-store
Tracks: incremental revenue · ROAS · marketing contribution · blended CAC
Supports: Marketing · CMO / Head of Growth / Media
LOYALTY
“I grow the value of the customers you already have — and I catch the ones about to walk before they do.”
Decisions it makes
- Target personalized offers by customer lifetime-value tier
- Trigger a retention play for an at-risk or churning member
- Launch a win-back offer for a lapsed customer
- Cap offer depth against CLV — don't overspend on low-value segments
Tracks: retention · CLV · churn · member conversion · engagement
Supports: CRM / Loyalty / Membership · Head of Customer / Retention
SUPPLY
“I keep the right stock in the right place at the lowest cash cost — and I move it before you ever go out of stock.”
Decisions it makes
- Build one operational demand forecast from POS, seasonality, and promos
- Create, expedite, or cancel a purchase-order proposal per SKU-node
- Transfer stock store-to-store or DC-to-store to stop local stockouts
- Set safety stock and reorder points to hold service at minimum cash
Tracks: fill rate · stockout risk · inventory cash · expedite premium · supplier OTIF
Supports: Supply Chain / Inventory · VP Supply Chain / Planning
STORE OPS
“I staff every store to its traffic, hold the service bar, kill the overtime, and flag the stores quietly leaking money.”
Decisions it makes
- Shift labor hours to match forecast traffic by daypart
- Cut overtime within labor rules without breaking coverage
- Flag an underperforming store and trigger its review playbook
- Surface shrink and loss anomalies with a recommended action
Tracks: store contribution · comp sales · conversion · labor % · overtime · shrink
Supports: Store Operations · VP Stores / Regional Managers
OMNI
“I decide where each sale should be served from — at the lowest cost to serve, without starving the stores.”
Decisions it makes
- Allocate demand and inventory across store, online, and omnichannel
- Pick the fulfillment node per order — ship-from-store, DC, or pickup
- Hold online and in-store price parity within guardrails
- Protect store stock from online cannibalization at peak
Tracks: channel contribution · cost-to-serve · fulfillment cost · omni conversion
Supports: eCommerce / Omnichannel · Head of Digital / Fulfillment
Hire your first closer this week.
Seven closers. One per retail function. They decide. They act.
OptiRetail is part of OptiU — democratizing optimization.
